Project Goal:

Draw tradeshow attendees into the booth and persuade them to stay for a short presentation.

Method:

Send postcards to pre-registered attendees promising a tin of Thinking Putty after their visit to the booth.

Results:

Thinking Putty generated a 300% higher response rate than previous gifts of t-shirts, high-end pens, or other desk toys used in previous years. Tradeshow buzz was generated and attendees without postcards swarmed the booth to learn more and receive their Thinking Putty gift.

Project Goal:

Create a holiday gift for clients and sales prospects that creates a brand awareness and identifies the firm as an ‘outside the box’ consultancy.

Results:

Thinking Putty was a popular holiday gift to recipients. Follow-up inquiries improved as a result of increased brand awareness.

The product and design received a Gold Addy award for best promotion from the American Advertising Federation. This resulted in national press and an increase in the firm’s caché.